Why Storytellers are the Ultimate Hackers
Mar22

Why Storytellers are the Ultimate Hackers

By Kevin Kaiser In the west, knowledge is our culture’s true religion. We all possess and guard our personal orthodoxy—a word that literally translates “right opinion”—about how the world was, is, and should be. Even though the word is closely associated with religion, orthodoxy doesn’t just encompass organized faith. It includes our deeply held opinions about everything, and does quick work of dividing the world into “us” and “them”...

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You Have to MAKE Time for PR
Mar17

You Have to MAKE Time for PR

By Audra Jennings (Editor’s Note: This article is continuing our series on what good public relations looks like. Previous articles are Marketing vs. Publicity, Tips for Promoting Your Stories Through Social Media, and How is Your Marketing?) No one ever said that writing a book was easy. And certainly no one every claimed it was a quick process or was anything less than a full time job. Oh how wonderful it would be if the work...

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How is Your Marketing?
Feb19

How is Your Marketing?

Lori Twichell, owner of Beyond the Buzz Marketing weighs in on how to evaluate your marketing. The first thing that I do with clients is see what their current marketing message is. Then we know whether we need a complete overhaul or just a few tweaks. I generally ask clients to let me know a little about their message, branding, and what they hope to convey through their social media. That way, when I’m looking at their site, social...

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What’s in a Name?
Feb16

What’s in a Name?

Yesterday, Life is Story reviewed Those Rosy Hours at Mazandaran, a beautifully dark novel filled with interesting characters with interesting names. Today, author Marion Grace Woolley shares with us her insights into naming her characters. The question of where authors get the names for their characters is an endlessly fascinating one. There are so many methods: look back through your family tree, flick through today’s newspaper,...

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5 Reasons I’m Not Excited About Harper Lee’s To Kill a Mockingbird Sequel
Feb06

5 Reasons I’m Not Excited About Harper Lee’s To Kill a Mockingbird Sequel

Last week, HarperCollins announced that the reclusive novelist Harper Lee, author of the famed novel To Kill a Mockingbird, would be publishing a sequel to her debut (and only) novel. The previously unpublished manuscript, entitled Go Set a Watchman, was found tucked away in a storage spot that Lee had long forgotten about unearthed by her lawyer, Tonja Carter. The Internet, predictably, went absolutely crazy—especially in literary...

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10 Books We Pretend We’ve Read Cover to Cover (But Really Haven’t)
Feb06

10 Books We Pretend We’ve Read Cover to Cover (But Really Haven’t)

By Kevin Kaiser The majority of us lie about the books we’ve read, according to surveys that make the online rounds. Why we do it is a question about perceptions and how we want to be seen by others. Of course, we could say the same about why we regularly share things online that we never bother to read first. (The chief of sinners? This guy.) Still, it’s healthy to look at ourselves and own what we’re all thinking, but no one will...

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